How it Works

Get ready for a fast-paced, high-energy competition where innovation takes center stage!

Six visionaries. One stage. Innovation at lightning speed!

an entrepreneur is interviewed on stage at StartUp Lehigh Valley

Each founder has three minutes to pitch. It's fast, focused, and all about innovation.

  • Six bold entrepreneurs will step into the spotlight to pitch their startups to a panel of expert judges and live studio audience. Each founder has just enough time to deliver a sharp, three-minute pitch that hits all the right notes. No fluff, no filler—just the heart of their vision.
  • Once the pitch wraps, it’s time for the judges to dive in. They’ll have a quick yet thorough Q&A session to dig deeper, challenge ideas, and uncover the potential behind each concept. It’s rapid-fire, but it’s designed to get to the core of what really matters.
  • When all the pitches are done, it’s decision time. The judges deliberate and select the winners based on innovation, viability, and wow factor. But that's not all—our audience gets a say too! Both the live studio audience and viewers at home will cast their votes to crown the Audience Choice Award winner.

This is your front-row seat to creativity, determination, and the future of entrepreneurship, all delivered at the speed of inspiration. Ready to see who rises to the challenge? Be sure to join us on August 5, 2025 in person at Musikfest or tune in live on WFMZ!