
StartUp Lehigh Valley (SULV), presented by Lehigh University, is returning for its seventh year—and this time, it’s part of the excitement of Musikfest!
Join us August 5, 2025, from 6:30–8:00 p.m., at the Musikfest Café in South Bethlehem for an unforgettable evening of entrepreneurship and innovation.
As part of the iconic Musikfest celebration, this year’s event will bring even more energy and inspiration. Can’t attend in person? Watch it live on WFMZ Channel 69!
Before the live pitches take center stage, from 5 - 6 p.m., attendees can connect with the entrepreneurs at a "Meet the Pitchers" table display event.
About SULV 2025
Prizes
More than $26,000 in prize money is up for grabs this year, including a grand prize of $20,000. Two runners-up will receive $3,000 and $2,000, respectively, and there’s also a $1,000 audience choice award for the crowd favorite.
How it Works
This Shark Tank-style event invites startup founders and entrepreneurs from all industries to pitch their products and businesses to a panel of expert judges in front of a live audience. Applicants must have a prototype or product available for evaluation.
Apply to Pitch
The application window for pitching at StartUp Lehigh Valley will open on May 15, 2025, and run through mid-June.
Sign up for notifications on application open and deadlines »
News & Updates

Lehigh University Brings Startup Pitch Competition to Musikfest Stage
Musikfest and Lehigh University Team Up for StartUp Showdown on August 5, 2025.
Rewatch the 2024 Competition

Aroi Mango LLC, a company specializing in mango sticky rice, took home the 2024 grand prize.